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2025 Salesforce High Pass-Rate Marketing-Cloud-Consultant: Latest Salesforce Certified Marketing Cloud Consultant Study Guide
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Salesforce Marketing-Cloud-Consultant Exam is designed to test your knowledge and expertise in the Marketing Cloud platform. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions that you need to answer in 105 minutes. The questions cover a wide range of topics such as email marketing, mobile messaging, data management, analytics, and more. To pass the exam, you need to score at least 68%.
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To become a Salesforce Certified Marketing Cloud Consultant, candidates must pass the Marketing-Cloud-Consultant exam. Marketing-Cloud-Consultant exam consists of 60 multiple-choice questions and has a time limit of 105 minutes. Marketing-Cloud-Consultant Exam covers a range of topics, including email marketing best practices, data segmentation, and campaign management. Candidates must score 68% or higher to pass the exam.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q11-Q16):
NEW QUESTION # 11
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- B. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- C. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
- D. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
Answer: B
NEW QUESTION # 12
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. Subscribers can be maintained at the Business Unit level.
- B. Brands can set their own physical address and SAP.
- C. Email sends can be separated into Tracking folders for each brand.
- D. User roles can be customized to allow or deny specific permissions.
Answer: A,B
NEW QUESTION # 13
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
* Data for the campaign will be in two data extensions: Customer and New Accounts.
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
- A. A scheduled automation which starts at 2:00 a.m. and executes a File Transfer Activity > Import File Activity
> SQL Query Activities > Wait Activity > Send Email Activity.
- B. A scheduled automation which starts at 12:00 a.m. and executes a File Transfer Activity > Import File Activity > SQL Query Activities > Wait Activity > Send Email Activity.
- C. A scheduled automation which starts at 2:00 a.m. and executes Data Extract Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
- D. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity.
Answer: A
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
NEW QUESTION # 14
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Batch file dropped to SFTP
- B. Smart Capture form on website
- C. Salesforce Triggered Sends
- D. File import to data extension
Answer: C
Explanation:
To send a welcome email to contacts when a contact record is added as a campaign member to a 'Loyalty Member' campaign in Sales Cloud, Northern Trail Outfitters should use Salesforce Triggered Sends.
Salesforce Triggered Sends are emails that are sent from Marketing Cloud in response to events or changes in Sales Cloud objects, such as contacts or campaign members. Salesforce Triggered Sends allow marketers to send timely and relevant emails based on Sales Cloud data and actions.References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5
NEW QUESTION # 15
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is selected; no roles are assigned to user.
- B. API User checkbox is selected; Administrator & Marketing Cloud Administrator roles are applied.
- C. API User checkbox is deselected; Marketing Cloud Viewer role is applied.
- D. API User checkbox is deselected; all available roles are assigned to user.
Answer: B
Explanation:
For integrating Marketing Cloud with Sales Cloud via Marketing Cloud Connect, the API user in Marketing Cloud should have the "API User" checkbox selected.Additionally, assigning both the "Administrator" and
"Marketing Cloud Administrator" roles ensures the user has the necessary permissions to facilitate the integration effectively.
Reference:
Salesforce Help:Create a Marketing Cloud API UserSalesforce
NEW QUESTION # 16
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