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Salesforce Marketing-Cloud-Consultant Exam, also known as the Salesforce Certified Marketing Cloud Consultant Exam, is designed for professionals who want to demonstrate their expertise in implementing and managing Marketing Cloud solutions. Marketing-Cloud-Consultant exam validates your knowledge of Marketing Cloud features, functionalities, and best practices, as well as your ability to design and implement marketing strategies that align with business goals.
Salesforce Marketing-Cloud-Consultant Certification Exam is a rigorous exam that tests the skills and knowledge of a professional in Salesforce Marketing Cloud. It consists of 60 multiple-choice questions that need to be answered within 90 minutes. To pass the exam, a candidate needs to score a minimum of 68%.
To become a Salesforce Certified Marketing Cloud Consultant, candidates must have a deep understanding of the Marketing Cloud platform, including its features, functionality, and best practices. They must also possess knowledge of marketing automation, data management, and analytics. Marketing-Cloud-Consultant Exam consists of 60 multiple-choice questions and is timed at 105 minutes. Candidates must achieve a passing score of 68% or higher to earn the certification.
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q109-Q114):
NEW QUESTION # 109
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- B. Create and send to a sendable data extension containing those needed fields using a query activity.
- C. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
- D. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
Answer: D
NEW QUESTION # 110
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Use Marketing Cloud Connect to include data from Sales Cloud.
- B. Combine each individual's channel contact information under one record.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
Answer: A,B
NEW QUESTION # 111
ABC Company wants to automate the sending of shipping notices and a customer survey.
- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?
- A. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter -> Send Email
- B. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
- C. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
- D. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
Answer: B
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file is encrypted.
NEW QUESTION # 112
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Leverage the Engagement Split and the Update Contact Activity.
- B. Use a landing page to record the click and trigger an email.
- C. Use a landing page to record the click in the data extension.
- D. Leverage the Decision Split and create a Custom Activity.
Answer: B
NEW QUESTION # 113
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriber information to better target and segment its marketing communciations. NTO wants to target users of its app and social platforms who have not engaged with previous emails in the campaign. If the subscriber opens or clicks after three messages, they will be removed from the campaign.
Which solution should the consultant implement?
- A. A File Drop Automation with User-Initiated Send Definitions
- B. A Multi-Step Automation with User-Initiated Send Definitions
- C. A Multi-Step journey with Data Extension/Automation entry source
- D. User-Initiated Send Definitions with Filtered Data Extensions
Answer: C
Explanation:
The best solution for NTO's campaign is to use a Multi-Step journey with a Data Extension/Automation entry source. This setup allows for the segmentation and targeting of the specific subscribers as per the campaign requirements. Subscribers who have not engaged with previous emails can be identified and targeted. The journey can be configured to monitor open or click activities, and if a subscriber interacts after threemessages, they can be automatically removed from the campaign. This approach provides a dynamic and automated way to manage the campaign's lifecycle based on subscriber behavior.References:Salesforce Journey Builder documentation, Data Extension and Automation Studio in Marketing Cloud
NEW QUESTION # 114
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